Before the campaign
Approve the benefit, real sale dates, eligibility and redemption terms. Build a dedicated early-access list if that matches your email plan. Confirm the form and first email describe the same promise.
During the campaign
Use page rules to match the invitation to the offer. Avoid duplicate forms and artificial urgency. Test whether a full-page experience or a smaller flyout fits the traffic source and the visitor’s task.
After the campaign
Pause expired offers, update the invitation and inspect delivery failures. Keep the campaign period separate in reporting. The number of game plays is not the number of confirmed subscribers or purchases.