The creative brief
Ask for a apparel early-access form with the approved campaign palette, a single clear benefit and visible closing controls. Define the exact offer in the brief; use confirmed commercial terms.
The interaction
Choose a straightforward email signup or a fixed-offer reveal. Test the full motion and reduced-motion path. Use an existing seasonal list and explicit consent for the intended communications.
The campaign handoff
Record the publish and pause dates, the offer owner and a list-delivery test. Remove the expired invitation promptly. Review accepted signups and confirmed subscriptions separately after the campaign.